¡°In my job, I am responsible for assessing a wide range of products across multiple therapy areas to make funding decisions. With bbin¡¯s Pharma eTrack offering, I have been able to get up to speed on a wide range of therapy areas and get a strong starting point for understanding our competitive landscape, building forecasts, and valuing programs by using the forecasts provided as part of our subscription. It¡¯s like having another FTE available to create our first-pass market assessments, at a fraction of the cost¡±
Director of Respiratory & Innovative Products Marketing